Brașov · Romania · 2021
Source: Brașov, city of lost candidacies — a case study (Bulletin of Transilvania University, Series VII)
Research. Studies, frameworks and papers across one or more cities, written by researchers rather than by a city. Context: useful background, not a city's own evidence of what happened.
This case study examines why Brașov lost three major competition bids between 2015-2018 and analyzes the city's identity crisis. The research contrasts Brașov's focus on what it has versus Lausanne's emphasis on who it is, exploring how place identity, destination branding, and c
