Sibiu · Romania · 2007
Source: City marketing (Sibiu 2007)
Research. Studies, frameworks and papers across one or more cities, written by researchers rather than by a city. Context: useful background, not a city's own evidence of what happened.
This academic paper examines urban marketing strategies implemented by Sibiu during its 2007 European Capital of Culture program, analyzing how cities use cultural branding and events to attract tourism and boost economic development. It provides a framework for understanding the
