Patras · Greece · 2006
Source: Urban branding (Patras 2006)
Research. Studies, frameworks and papers across one or more cities, written by researchers rather than by a city. Context: useful background, not a city's own evidence of what happened.
This conference paper analyzes Patras, Greece's 2006 European Capital of Culture designation, examining how the city employed urban branding and place-marketing strategies for regional development. Despite hosting 1 million visitors and improving cultural infrastructure, the init
