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The ECoC evidence base

The Archive

Forty years of European Capitals of Culture in their own words: what cities promised, what they did, and what the evaluations found.

documents
472

documents

cities
190

cities

evaluations
53

evaluations

bid books
182

bid books

1985–2031

title years covered

All shelvesEvaluations 53Monitoring and progress reports 1Bid books 182Selection and monitoring reports 111EU framework and official documents 27Strategies and action plans 5Research, guides and frameworks 33Shared by cities 1Sent in by members 59Published by cities 12
TypeBid book (pre-selection) 11Bid book (final selection) 20Selection panel report 1Ex-post evaluation 18Monitoring or progress report 1Strategy 1Action plan 1Research

20 documents of type bid book (final selection) for “Audience development”

Clear
Ask Encore: “Audience development”An answer from across the Archive, every claim cited to its document.

Found inside the documents

  • České Budějovice (Budweis) 2028
1
Other 2
Any type
What the document types mean
Bid book (pre-selection)
A city's first application for the title, judged by the selection panel to make the shortlist.
Evidence of intent: what a city promised, not what it delivered.
Bid book (final selection)
A shortlisted city's full, final application for the title, with its programme, budget and plans.
Evidence of intent: what a city promised, not what it delivered.
Selection panel report
The EU expert panel's assessment of the bids in one competition, with its reasons and its recommendation.
Context: useful background, not a city's own evidence of what happened.
Monitoring panel report
The EU expert panel's report on a designated city's preparations before its title year, with its advice.
Context: useful background, not a city's own evidence of what happened.
Ex-post evaluation
An assessment, written after the title year or a programme, of what it actually achieved, usually by independent evaluators.
Evidence of outcome: what actually happened.
Monitoring or progress report
A city's own report on how its programme is going, written while it runs, with the figures it has tracked.
Evidence of outcome: what actually happened.
Strategy
A city's long-term plan or policy for culture, including legacy strategies and council decisions.
A plan: how a city meant to deliver and keep going.
Action plan
A concrete plan of what a city or organisation will do, by when and with what resources.
A plan: how a city meant to deliver and keep going.
Guide or toolkit
Practical how-to material that others can reuse: guides, toolkits, handbooks and templates.
Context: useful background, not a city's own evidence of what happened.
Research
Studies, frameworks and papers across one or more cities, written by researchers rather than by a city.
Context: useful background, not a city's own evidence of what happened.
Other
Anything else: news, memos, programme brochures and documents that fit no type above.
Context: useful background, not a city's own evidence of what happened.
České Budějovice (Budweis) · 2028

Audience Development efforts: ⚫ Deepening the relationship of current audiences with cul- ture and art. ⚫ Motivating current audiences to attend more often and try new things.

  • Trenčín 2026
    Trenčín · 2026

    …results in used by Organisations involed in Access audit process customised documents used by facilitators Explain your overall strategy for audience development and in particular the link with education and the participation of schools.

  • Nova Gorica 2025
    Nova Gorica · 2025

    AUDIENCE DEVELOPMENT WHAT? A wide-ranging GO! 2025 cross-border audience develop- ment strategy which includes activities directly managed and delivered by GO! 2025 itself.

  • Katowice 2029
    Katowice · 2029

    Our approach to audience development and the links to education and schools The idea of Play! is itself an audience development strategy. With our ECoC concept we invite citizens to play to convince them that culture is not as scary as it…

  • Debrecen 2023
    Debrecen · 2023

    …management structure, a special Director- ate of Social Relations and Participation will be cre- ated which will include a Participation and Audience Development Manager.

  • Three Sisters 2020 — Final selection
    Three Sisters · 2020

    …21: Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. Building sustainable audiences for culture is to the core of our culture-led development for the Three…

  • Magdeburg 2025 — Final selection
    Magdeburg · 2025

    …launch the networking forum during the implementation phase and for this to be retained as part of the legacy beyond 2025. 73 Opening Access: Audience development and cultural education Audience development If we are going to succeed in…

  • Piran 2025 — Final selection
    Piran · 2025

    Explain in detail your strategy for audience development, and in particular the link with education and the participation of schools. Our audience development principles are very much in place and embedded in the whole process of…

  • Pula 2020 — Final selection
    Pula · 2020

    The aim of the audience development strategy for Pula+2020 is to communicate clear messages that can be understood by everyone. Those messages are related to our topic: demilitarisation, issues that we are chal- lenging: tapija (citizens’…

  • Rijeka 2020
    Rijeka · 2020

    Audience-centric thinking guides RI:2020, not because it is finally a priority for the EU but because many of our European partners have been crucial in bringing a “visitor perspective” into EU cultural policy in recent years.

  • Bourges 2028 — Final selection
    Bourges · 2028

    …We will work with the Abbé Pierre Foundation and its partners to include in several projects an It’s not Luxury-moment allowing vulnerable audiences to attend Bourges 2028 events in symbiosis with other audiences.

  • Kalamata 2021 — Final selection
    Kalamata · 2021

    In our audience development strategy, we focus on local/ regional audiences originating from the city of Kalamata and the Messinia Region. We segment the audience into central, occasional, potential and non-users.

  • Timișoara 2021
    Timișoara · 2021

    We put the audience-development-driven research package to the forefront as the one objective that defines the success of the project. It does so by keeping in mind that audience development is the driver of the Cultural Programme…

  • Dubrovnik 2020 — Final selection
    Dubrovnik · 2020

    …Dubrovnik2020 projects rely on the wisdom of the more experienced generations, not in order to ghettoize older generations in a separate audience group but, on the contrary, to actively involve them as the co-creators of the cultural…

  • Banja Luka 2024 — Final selection
    Banja Luka · 2024

    …Jataci, Intersection (I am an emotional creature and Labels), CCM, Film at Every Corner, Faceprints, MZ 73 Explain in detail your strategy for audience development, and in particular the link with edu- cation and the participation of…

  • Tampere 2026 — Final selection
    Tampere · 2026

    The basic challenge for audience development is that people using cultural services tend to remain the same – a homogenous group which gets older, but new audiences hardly follow.

  • Elefsina (Eleusis) 2021
    Elefsina (Eleusis) · 2021

    Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. The strategy for audience development is based on the following elements: Geographical range: the…

  • Osijek 2020 — Final selection
    Osijek · 2020

    Audience Development The Osijek 2020 audience development strategy is focused on the entire population of the city and O₂ region, with emphasis on: — Children – children of preschool and elementary school age, children who are addicts…

  • Esch-sur-Alzette 2022
    Esch-sur-Alzette · 2022

    EXPLAIN YOUR OVERALL STRATEGY FOR AUDIENCE DEVELOPMENT, AND IN PARTICULAR THE LINK WITH EDUCATION AND PARTICIPATION OF SCHOOLS. AUDIENCE DEVELOPMENT O nly if we succeed in addressing and involving an audience that goes beyond the…

  • Galway 2020
    Galway · 2020

    …WINDOW ON THE WORLD p38 projects also provide further evidence of our commitment to universal access and providing inclusive experiences for audiences with disabilities.